What's in the bottle,
and why.
Every BHLML formula is built with Selfnamed in Sweden. Naturally-derived actives at clinically meaningful concentrations. ECOCERT-approved. Dermatologically tested. Nothing in the formula is decorative.
Clinically meaningful, or not at all.
Every active is dosed at the concentration shown to do something. Below that, it's marketing. We don't include it.
Naturally-derived where it works.
Plant-derived surfactants, fermented humectants, cold-pressed oils. Synthetics only when the natural version underperforms or destabilises the formula.
ECOCERT-approved throughout.
Every formula is reviewed against the ECOCERT COSMOS standard. Restricted list is enforced at the raw material level, not just the final product.
No fragrance. No filler.
No essential oils for scent. No parfum, no masking agents. Nothing in the bottle is there to make a sample strip smell better.
The molecules doing the work.
Things you won't find in any formula.
- Parabens
- Phthalates
- Sulphates (SLS / SLES)
- Mineral oils
- Silicones (non-degradable)
- Synthetic fragrance
- Essential oils for scent
- PEGs
- Formaldehyde donors
- Microplastics
- Animal-derived ingredients
- Animal testing — ever
Each product page lists the full formula.
INCI, percentages where relevant, and what each ingredient is doing in the bottle.